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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

MediaPost Publications

Pinch Media & JumpTap Offer In-Application iPhone Advertising
MarketWatch - Jul 24, 2008
The partnership combines Pinch Media's analytics and advertising technology for iPhone App Store applications with JumpTap's comprehensive mobile ad network ...
Pinch Media and JumpTap Team on iPhone Advertising App TMCnet
Coming soon: In-application advertising for the iPhone iPhone Matters
iPhone Spawns New Ad Networks MediaPost Publications
Pocket Gamer.Biz - MarketWatch
all 117 news articles


TopNews

Microsoft Searches for Revenue With Facebook
InternetNews.com - 50 minutes ago
Under that arrangement, reached in 2006, Google agreed to provide search and advertising to the site in exchange for a minimum revenue assurance of $900 ...
Microsoft looks to Facebook to expand Live Search Computerworld
Microsoft to power Facebook search and advertising TechWhack (press release)
Microsoft to expand Facebook ad pact: source Reuters
Mashable - Bigmouthmedia News
all 142 news articles


Microsoft's Hopes In Mobile Search and Advertising; Google's Wins
Washington Post, United States - 1 hour ago
The company also talked about mobile advertising and search, and some extracts and comments on it from Lehman analyst Doug Anmuth, in his weekly e-mail ...
Cowen Lowers Online Ad Outlook, But Remains Bullish On Search And ... Washington Post
all 5 news articles


UPDATE 1-M6 sees no pick-up in advertising in second half
Reuters - 8 hours ago
PA: Quote, Profile, Research) does not expect a pick-up in the advertising market in the second half, Chairman Nicolas de Tavernost told a conference call ...
UPDATE 1-French TV broadcaster M6's H1 profits down Reuters
all 9 news articles


Boston Globe

Truth in advertising
Boston Globe, United States - 3 hours ago
Don is a romantic when it comes to selling America, a man perfect for an era when advertising had more to do with philosophy than neuroscience. ...
Season Preview Of AMC's 'Mad Men' Hartford Courant
'Mad' About the 'Men'? Jewish Exponent
'Mad Men': Smart, subtle character study San Francisco Chronicle
Slate - Salt Lake Tribune
all 59 news articles


Broadcasting & Cable

A $1 billion Olympics for NBC Universal?
Los Angeles Times, CA - Jul 24, 2008
NBC recently said that 85% of its Olympic advertising time has been sold. If the media company sells all of its ads -- and there are plenty to be sold on ...
Obama Bets $5 Million on Olympic Viewers New York Times
Obama to Advertise During 2008 Olympics Wall Street Journal Blogs
Obama buys expensive ads for Olympics The Associated Press
RealClearPolitics - MarketWatch
all 217 news articles


The Gazette (Montreal)

How Can The New York Times Be Worth So Little?
BusinessWeek - 1 hour ago
All it's going to take is advertising bouncing back." However, he's in the minority. Most media analysts are less sanguine that the Times will be able to ...
Earnings Decline at the Times Company New York Times
Why Wall Street remains bearish on media stocks MarketWatch
Boston Globe hit hard by ad revenue slide Bizjournals.com
CNNMoney.com - The Associated Press
all 220 news articles


'Gossip Girl' advertising mocks racy criticism
Dallas Morning News, TX - 10 hours ago
But CW marketing boss Rick Haskins said the advertising just aims to get noticed. "What we're trying to do is communicate with the audience in a way that ...


Lamar Advertising Co (LAMR) newly added by Strs Ohio
Mffais.com, CA - 3 hours ago
LONG BEACH (Mffais.com) - Strs Ohio added the Lamar Advertising Co (LAMR) company to their portfolio, by buying 0 shares as shown by filings made public on ...


German online video advertising market reaches EUR 3.62 mln
Telecom Paper (subscription), Netherlands - 11 hours ago
The revenues for online video advertising in Germany have grow by 402 percent to EUR 3.62 million during the first half of this year, according to SevenOne ...

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